New Delhi: Pocket Aces’ lifestyle channel Gobble and Flipkart Furniture present their first home makeover series – Home Genie. After entertaining millions with its many food and travel series like Love Travel Repeat, You Got Chef’d and Bazaar Travels, Gobble’s latest venture into the home category attempts to create spaces which are a reflection of its residents’ personalities. Hosted by actor Shruti Seth, the quintessential genie with a keen sense of aesthetics, and award-winning Interior Designer Ali Baldiwala of Baldiwala Associates, the series released on Gobble’s YouTube channel on 25th February.
Aptly tagged ‘India Ka Furniture Studio’, Flipkart Furniture offers something for everyone, akin to Gobble’s content offerings, making the two brands the perfect match to reach a large and diverse audience. Flipkart Furniture offers customers a wide range of options and themes to choose from to bring their dream homes to life – all at the click of a button. The series through its tagline ‘Don’t just dream, make it happen’, showcases the transformational journey of couples’ homes, catering to all kinds of home design aspirations and offers the most creative solutions, be it trendy, vintage, or even a modern chic look.
The first of the three episode series features OTT favorite, Abhishek Banerjee along with his wife Tina, who need a living room that offers ample seating for guests, but is minimalistic at the same time. Working with smart seating solutions and sleek furniture selected from Flipkart, Ali creates a space that strikes the right chord by curating the perfect look and feel to meet the couples’ home goals. The series also features TV’s favourite couple, Mohit Sehgal and Sanaya Irani, who have personally selected the furniture pieces from Flipkart Furniture as their home office dream becomes a reality, with foldable, multi-utility pieces. The aesthetic designs make their tiny room a grand Insta-worthy, multi-functional home office.
To give back to the Gobble community, the series created a unique opportunity for fans to win a chance to feature on the show. Mumbai-based Florence Saldanha, a die-hard Gobble fan, and her husband Shailesh were chosen as the winners. The channel provided a complete makeover of their master bedroom which as per their wish was intimate, yet functional. While working with these couples, Baldiwala also shared useful tips for audiences to implement and transform their spaces into their dream homes.
Commenting on the association, Kanchan Mishra, Senior Director, Furniture, Beauty, Personal Care, Baby care, Flipkart said, “Flipkart Furniture, ‘India ka Furniture Studio’, always strives to offer the widest selection of quality furniture at the doorsteps of millions of our customers across the country. Transforming a house into a home is a very emotional and personal engagement and at Flipkart, we take pride in facilitating this journey for our customers and providing a hassle-free furniture buying experience through our home delivery and installation services. Our association with Gobble will enable lakhs of their viewers to witness home makeovers, get expert tips and hacks on transforming their personal or professional spaces. With Home Genie, we wish to familiarize the audience with the latest home décor trends and ideas to create spaces that resonate with their personalities.”
Speaking about the association, Vishwanath Shetty, VP, Sales, Pocket Aces, said, “Being at home for most of 2020 led to a need to have quality multipurpose spaces which are a reflection of residents’ personalities. Home Genie is a show that enables and inspires couples to bring about this change in their spaces, while also encouraging them to adopt a unique approach to the functionality of their homes. Flipkart Furniture, much like Gobble, offers something for everyone, and so the brand fits in perfectly with our ethos of relatability among our audiences. The resounding response to the contest is a testament of how audiences are seeking new sources of inspiration to make changes in their lives, which inspires us to push the creative boundaries with each property that we create.”
With Home Genie, Gobble continues on its mission to create content that serves a purpose in the lives’ of their audiences. As the channel forges on creating new and innovative shows, audiences can look forward to engaging with the channel on an all new level.
