Mumbai: Pocket FM has partnered with the Cricket Association for the Blind in India (CABI) for a special brand film that celebrates resilience, determination, and the true spirit of champions. The collaboration shines a spotlight on the inspiring journeys of visually impaired cricketers while reinforcing the brand’s commitment to meaningful storytelling.
As part of the initiative, the Vice-Captains of the Indian Blind Women’s and Men’s Cricket Teams come together in the film, representing excellence in sport and the power of perseverance. The film pays tribute to their achievements and highlights the passion and discipline that define their sporting journeys, aligning closely with Pocket FM’s focus on powerful, human-led narratives.
Through this association, Pocket FM aims to extend its storytelling ethos beyond entertainment and into real-life stories that inspire audiences across the country. The campaign underscores the importance of inclusivity in sports and celebrates athletes who continue to break barriers while representing India on the global stage.
The brand film is being promoted across digital and social media platforms, with Pocket FM encouraging wider visibility and engagement to amplify the message of determination and equal opportunity in sports.
