Mumbai: POCO India has set the stage for a dynamic year by announcing Bollywood superstar Akshay Kumar as its new brand ambassador. This strategic move comes on the eve of the highly anticipated launch of the POCO X7 series, slated for January 9 at 5:30 PM. The partnership underscores POCO’s mission to redefine technology and connect with India’s youth.
Known for his fearless persona and mass appeal, Akshay Kumar perfectly represents POCO’s “Made of MAD” philosophy. His collaboration aligns seamlessly with the X7 series campaign, “Xceed Your Limits,” which encourages users to push boundaries and embrace bold choices.
The upcoming POCO X7 series promises groundbreaking features in the premium affordable smartphone category. The POCO X7 boasts the most durable 1.5K AMOLED 3D Curved Display in its segment, while the POCO X7 Pro raises the bar with a 6550mAh Silicon Carbon Technology battery—the largest in its class—featuring advanced solid electrolyte technology. Both models are powered by Xiaomi HyperOS 2.0, integrating next-generation AI for a superior user experience. Offering flagship-level features at accessible prices, the X7 series aims to redefine value in the smartphone market.
Himanshu Tandon, Country Head of POCO India, highlighted the importance of this collaboration, saying, “At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Expressing his excitement, Akshay Kumar shared, “Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.”
This dual announcement marks a significant milestone for POCO as it cements its position in India’s competitive tech landscape. With Akshay Kumar amplifying the brand’s reach and the POCO X7 series promising a bold leap in smartphone innovation, the brand is set to deliver a transformative experience. The launch event on January 9th at 5:30 PM is poised to capture attention and excitement across the market.
