Mumbai: As India lights up with the colours, sounds, and spirit of its festive season, Polycab India Limited, one of the country’s leading electrical solutions brands, is illuminating celebrations with thoughtful, people-first installations that honour tradition while enhancing safety and comfort. From the rhythmic Garba nights of Gujarat to the grandeur of Durga Puja in West Bengal and the royal splendour of Dasara in Mysuru, Polycab is bringing its brand promise — “India’s Safe & Happy Connection” — to life through immersive, community-centric activations.
In Gujarat, Polycab has partnered with iconic Garba venues to elevate the Navratri experience. At Ahmedabad’s Heritage Garba, cooling zones and interactive selfie installations add comfort and engagement. Vadodara’s VVN Garba features illuminated connect points for social interactions and mobile charging stations, while the historic Nyay Mandir Garba welcomes revellers with grand Polycab-branded entry gates.
In West Bengal, the brand is reinforcing its regional theme — “Priyojoner Safety, Anonder Connection” (Loved ones’ safety, the connection of happiness) — across leading Durga Puja pandals. At Samaj Sebi Sangha, gate installations integrate Polycab products into the Vaahans of Goddess Durga, while the Ballygunge Cultural Association pandal features a striking curved LED tunnel showcasing Polycab’s brand journey. Cool zones with mobile charging, wheelchair assistance, and baby care rooms further highlight inclusivity and visitor comfort.
In Karnataka, Polycab’s activations continue during Mysuru Dasara. At Chamundi Hill Temple, a dedicated cool zone offers drinking water and mobile charging facilities. The brand is also supporting the Mysuru Traffic Police with branded jackets and booths to aid crowd management, alongside high-visibility hoardings reinforcing its presence during the Nada Habba festivities.
Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India, said, “At Polycab, our purpose has always been to put people first, and India’s festivals are a natural extension of this belief. By creating activations that are deeply rooted in tradition while aligned with the evolving needs of communities, we aim to make celebrations safer, more inclusive, and truly memorable. The overarching theme for our festive celebrations is the Safety of Loved Ones and the Connection of Happiness, expressed in local languages to bring alive a true regional essence — an extension of our brand promise of India’s Safe Happy Connection.”
Polycab’s festive initiatives build on its strong legacy of community engagement, following past associations with Lalbaugcha Raja in Mumbai and Rath Yatra in Puri. With the 2025 festive season, the brand continues to reinforce its position as a trusted partner in India’s most cherished celebrations.
