HUL’s skincare brand Pond’s has launched its Durga Pujo campaign comprising a series of films, each telling the story of a woman idol-maker.
The #DuggaDuga campaign features the stories of Aditi Chakraborty, Suchana Samanta, Sumi Majumder and Upasona Chatterjee, in their own words. They explain their love for what they do and how they got into it. Their personal stories are juxtaposed with visuals of them immersed in making the idols.
Unravelling each of their stories, the films seek to celebrate the ‘beauty’ of the makers of the Durga idols that are central to the Pujo celebrations every year.
On ground, the stories have been brought to life with a mural of Durga, created with illustrations of the four sculptors. The 32 x 32 ft. installation in Deshpriya Park in South Kolkata has QR codes leading to the story of the sculptors.
Harman Dhillon, Vice President – Skin Care & Color Cosmetics, Hindustan Unilever, said, “Pond’s has always stood to be a brand that goes beyond external beauty. This year we are delighted to celebrate four brilliant idol-makers through the #DuggaDugga campaign. Their beauty shines through their artistry, resilience, power and strength. Pond’s is delighted to share stories of these wonderful women behind the divine idols.”
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