Mumbai: PoppiGo, positioned as India’s first hygiene brand built for active lifestyles, has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to build a bold, performance-led digital identity aligned with PoppiGo’s growing presence among fitness-focused and Gen Z audiences.
PoppiGo designs high-performance hygiene solutions tailored for training sessions, race days, demanding work schedules, and other high-mobility routines. Its flagship product — an ultra-slim disposable hygiene panty powered by exclusive Japanese fast-absorption technology — is engineered to offer rapid absorption, leakproof protection, and minimal bulk to support active lifestyles.
Central to the brand is its “NoPause” philosophy — a positioning rooted in uninterrupted confidence and performance. Rather than a campaign tagline, NoPause serves as the foundation of PoppiGo’s identity, reflecting its focus on enabling individuals to move freely, train harder, and live without hesitation.
Slay Media brings experience in AI-led content creation, digital strategy, and performance marketing, with a track record of building data-backed brand narratives across finance, lifestyle, and wellness sectors. The agency will work on sharpening PoppiGo’s digital voice through culturally relevant storytelling, movement-driven content, and measurable performance strategies.
“At PoppiGo, we are building a performance-first hygiene brand for a generation that doesn’t believe in slowing down,” said Nilima Jhunjhunwala, Founder, PoppiGo. “NoPause defines our mindset. With Slay Media, we’re scaling that voice with precision and impact.”
Khushboo Mulani, Founder & CEO of Slay Media, added, “PoppiGo is a brand built with clarity and conviction. Our focus will be on amplifying its NoPause philosophy through bold, culturally sharp storytelling that drives both engagement and growth.”
The partnership marks a focused growth phase for PoppiGo as it looks to combine product innovation with a sharper, performance-driven digital strategy to strengthen its footprint in India’s evolving active lifestyle and hygiene market.
