Mumbai: Post Office Studios in association with Mai Family Services, a Michigan-based NGO, recently released the short film, Moment of Clarity, which aims to raise awareness on the harsh reality of people suffering from substance abuse and alcoholism. Following two individuals who grapple with this addiction, it showcases their journeys towards sobriety, wherein decisions in their lives lead them to find their moments of clarity. The film was recently awarded the ‘Viewer’s Choice Award’ by The Animation Society of India (TASI), under the commissioned films section.
Link to the short film:
https://www.postofficestudios.com/moc
Aditya Tawde, Director of the film said, “The animation treatment we chose was majorly cel animation, with a mixture of 2D and 3D animation. Our approach towards the look and feel for this film was to keep it contemporary and minimalist, while still aiming to resonate with the sombre vibe that we wanted to portray. Since we were fueled by a minimalistic aesthetic, we wanted to keep the compositions very uncluttered and use only three colours for the entire film. This helped keep the focus on the messaging of what the film is trying to convey. Another thing we tried to do was to use seamless transitions between shots. We’re very happy with how the film has turned out.”
Mohit Bhasin, Creative Producer of the film said, “We received the brief from our client to create a film on alcoholism and substance abuse, so we decided to portray this issue through the lens of two individuals to give it more depth and build relatability. We chart their lives by showcasing how they get caught in the web of substance abuse and where that eventually leads them to find their own moment of clarity.”
Credits:
Conceptualized and Produced by Post Office Studios
Client: Mai Family Services
Director: Aditya Tawde
Executive Producers: Advait Gupt and Akshat Gupt
Creative Producer: MohitBhasin
Associate Producer: MadhuraBhasker
Script: Jackie J Thakkar
Lead Animators: AdarshPanicker, SaurabhVashishtha, Harsh Sharma, KunalPrabhu
Illustrators: SaurabhVashishtha, AdarshPanicker
Cel Animators: AdarshPanicker, SaurabhVashishtha, NeekhilDighe, Pratik Satam, Riffat Aga
2D/3D Animators: Harsh Sharma, KunalPrabhu, Shikha Sharma, Pratik Satam, NeekhilDighe, Shanel Moraes
2D/3D Colourists: ShanelMoraes, AghilPrasannan, AlafiyaHasan
VO Artist: VibhaGulati, ZainCalcuttawala
Sound Design and Mix: Ally Mobbs
