Power Gummies has announced sponsorship for the latest season of Splitsvilla X4 as a health partner. The association with SplitsvillaX4 will enable Power Gummies to showcase its product range, including Gorgeous Hair & Nail Vitamins, as part of the ‘Hair Growth Matlab Power Gummies’ campaign in the show.
As a Health Partner, Power Gummies will ensure that the contestants have all the nutrition and power they need to complete their tasks effectively and provide them with absolute care. Hosts Sunny Leone and Arjun Bijlani will make product mentions throughout the show. There will also be a Power Gummies challenge as well. The contestant will have to consume a unisex gummy before the task to reinforce the importance of vitamin intake for a healthy body.
With this partnership, Power Gummies strives to connect with Gen Z and millennial consumers to increase their interest in gummies. The company would also give gift hampers to winning contestants. It will include Power Gummies Gorgeous Hair & Nail Vitamins, Merchandise (Nice Scarfs), a mask, a travel pillow, a hair scrunchie, and Dapper Hair & Beard Vitamins.
Commenting on the association, Divij Bajaj, Founder & CEO, Power Gummies said, “Our aim at Power Gummies is to take away the obligatory notion of taking vitamin supplements in the form of medicine by providing them with a friendly alternative in delicious multi-vitamins. Our partnership with SplitsvillaX4 provides a perfect platform for educating people, mostly GenZ and the millennials, about the importance of good health and how simple it may be to maintain a healthy lifestyle with just two gummies per day.”
