Gurugram: PR Professionals (PRP), India’s leading integrated communications agency and the flagship firm of the PRP Group, has secured the public relations mandate for SVC Bank, one of India’s oldest and most progressive cooperative banking institutions. The partnership is aimed at strengthening SVC Bank’s brand narrative, enhancing stakeholder communication, and reinforcing its position as a customer-centric leader in the banking and financial services sector.
The mandate further deepens PR Professionals’ strong footprint in the BFSI space. The agency’s growing portfolio includes marquee names such as IDFC First Bank, Bajaj Finserv, Power Finance Corporation (PFC), Axis Bank, E&Y, Goods and Services Tax Network (GSTN), and the Pension Fund Regulatory and Development Authority (PFRDA), among others.
Founded in 1906, SVC Bank—formerly The Shamrao Vithal Co-operative Bank Ltd.—is a 119-year-old multi-state scheduled cooperative bank headquartered in Mumbai, with a pan-India presence. The bank operates over 200 branches across 11 states and offers a wide range of retail and corporate banking products, including savings and current accounts, loans, digital banking services, and priority sector lending.
Commenting on the partnership, Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals, said, “We are delighted to partner with SVC Bank, an institution with over a century of excellence in cooperative banking. In an era of rapid digital transformation and evolving customer expectations, SVC Bank stands out for its unique blend of tradition and innovation. We look forward to crafting impactful communication strategies that highlight the Bank’s customer-first approach, technological advancements, and its significant contribution to India’s financial ecosystem.”
With the addition of SVC Bank, PR Professionals continues to consolidate its leadership position in banking and financial services communications. The agency’s BFSI practice spans public and private sector banks, NBFCs, fintech players, and cooperative financial institutions.
As part of its strategic expansion roadmap, PR Professionals has significantly strengthened its pan-India presence over the past year by onboarding senior industry professionals across key markets, including Delhi NCR, Mumbai, Lucknow, Patna, and Vijayawada. In 2025, the agency added nearly 60 professionals, taking its total team strength to 250, and partnered with 75 new brands across sectors, further enhancing its capabilities in public relations, digital communications, and video production.
