Chennai:Apollo Hospitals has announced the appointment of Preetam Alex as the Brand Head for its Chennai Region, entrusting him with the responsibility of leading the brand strategy and narrative across its network of 11 hospitals in the city.
Alex, who began his healthcare branding journey with Apollo Proton Cancer Centre in 2021 as Head of Marketing Communications, took on a broader role in 2024 as Head of Oncology Marketing Communications for Apollo Cancer Centres. His elevation to the Chennai-wide brand leadership role marks a significant milestone in his career within the Apollo ecosystem.
In a LinkedIn post reflecting on his journey, Alex said, “Every corridor I’ve walked, every campaign we’ve shaped, to every activity I’ve curated, and every story we’ve told — I owe it to the brilliant doctors, nurses, teams, and leaders who breathe purpose into everything we do. This journey is for them.”
Prior to joining Apollo Hospitals, Alex was associated with the Vikatan Group as Chief Manager – Events, Ideation & Brand Connect. Before that, he had an extensive career in the event management space, playing key roles in conceptualizing and executing brand activations and experiential campaigns.
Alex holds a Master’s degree in Business Administration and International Business from Victoria University and a Bachelor’s degree in Engineering from Anna University.
His appointment comes at a crucial time as Apollo Hospitals continues to enhance patient engagement, brand visibility, and digital transformation initiatives in the region. With his diverse background in branding, events, and healthcare marketing, Alex is expected to play a pivotal role in strengthening Apollo’s brand presence in Chennai’s competitive healthcare landscape.
