Bengaluru: Prequate Advisory, a Bengaluru-based strategic consulting firm known for its data-led growth, efficiency solutions, and hyper-tailored transaction advisory, has expanded its leadership team with two significant appointments as it prepares for its next phase of growth.
Prequate has appointed Vejay Anand as Senior Advisor, bringing with him over 30 years of experience in building and scaling major consumer brands. He has previously held leadership roles at Café Coffee Day, Universal Sportsbiz (Wrogn), Future Group, and Intel. At Prequate, he will guide the firm and its key clients on market positioning, retail expansion, operational scaling, and long-term growth acceleration.
Speaking on his appointment, Vejay Anand said, “Prequate sits at a fascinating intersection where deep financial acumen & a rich India context strategy meet brand imagination. Volatile markets and strong consumption markets require strong roots and a clear vision to thrive. This will include a merger of insight with execution that is relevant and timely. I’m looking forward to helping Prequate and our clients build strategies that aren’t just ambitious, but battle-tested and market-ready.”
The firm has also named Uday Shetty as Disruptor-in-Chief, a newly created role aimed at driving innovation, intellectual leadership, and progressive thinking across the organisation. A seasoned brand strategist known for challenging industry norms, Shetty will focus on reimagining consulting frameworks, strengthening brand positioning, and shaping future-ready business models.
Commenting on his new role, Uday Shetty said, “Disruption today isn’t about chaos but about clarity. It’s about challenging the centre of strategy, how decisions are made and using blue-sky thinking to unlock new possibilities. Prequate’s appetite for being highly adaptable makes it the perfect platform to shape what execution-first strategy consulting looks like in the next decade.”
Welcoming the new leaders, Pradyumna Nag, Founder, Prequate Advisory, stated, “At Prequate, our strength lies in our ability to connect dots others don’t see and help drive institutional excellence using it. With Vejay’s on-ground operating knowledge and Uday’s crossing the chasm lens, we’re strengthening our ability to deliver transformative outcomes for our clients that even they were not aware of. This leadership infusion signals our intent to build the future of consulting over the next decade. One that leads with actionable insight, not just hindsight.”
