Mumbai: Prestige, a trailblazer in kitchen appliances, has celebrated 75 years of redefining home cooking through its revolutionary products. From humble beginnings to becoming a household name, Prestige has consistently transformed the cooking experience of homemakers across India, cementing its position as a market leader and innovator in the kitchen appliance industry.
Over the decades, Prestige has expanded its offerings across diverse categories, including pressure cookers, gas stoves, induction cooktops, rice cookers, and breakfast appliances. Its cookware range spans casseroles, tawas, kadhais, grill pans, and idli cookers, and it continues to lead in categories like mixer grinders and Tri-ply cookers. Notably, Prestige is the world’s only manufacturer operating fully automated plants for pressure cookers, highlighting its commitment to excellence and innovation.
Prestige’s journey has been marked by groundbreaking advancements, starting with the introduction of outer-lid aluminum pressure cookers in 1959. From pioneering the gasket release system in 1982 to launching stainless steel pressure cookers in 1993, the brand has consistently raised the bar in safety, durability, and convenience. Innovations like the Svachh range for spill-free cooking and the Efficia gas stove with 75% thermal efficiency underline Prestige’s dedication to meeting evolving consumer needs.
These innovations have been recognized with numerous awards, including the Superbrand 2024 title for 18 consecutive years, India’s Most Trusted Pressure Cooker Brand, and accolades for new product launches like the Induction Cooktop with Whistle Counter.
With five state-of-the-art manufacturing plants, over 60,000 retail outlets, and a robust online presence, Prestige has made its trusted products accessible across India. Its exclusive Prestige Xclusive stores, totaling over 700 outlets in 305 cities, further solidify its reach. Prestige continues to cater to a global audience, bringing innovative and energy-efficient appliances to households worldwide.
Reflecting on this milestone, Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, said, “We’ve been an integral part of countless families and homes for generations, adding value to their lives with innovative kitchen solutions for 75 years. We’ve continually pushed the boundaries of innovation with our pressure cooker and kitchen appliances, introducing revolutionary features and setting industry standards. Throughout the years, we’ve stayed true to our four core pillars: safety, health, convenience, and aesthetics. Today, we’ve blossomed into a household name, standing at the forefront of the future, eagerly anticipating the transformations yet to come. For 75 years, we’ve made it our mission to understand Indian homemakers and cater to their every need, but we are still young, with many more hearts and homes to conquer. Here’s to the next chapter of our journey.”
As Prestige celebrates 75 years of excellence, it reaffirms its commitment to innovation and customer satisfaction, continuing to enhance the lives of homemakers in India and beyond.
