Mumbai: Prime Video has announced a landmark collaboration with Eternal Sunshine Productions for its upcoming Original movie Don’t Be Shy, a coming-of-age romantic comedy written and directed by Sreeti Mukerji.
Produced by Alia Bhatt and Shaheen Bhatt under the banner of Eternal Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, Don’t Be Shy follows the story of Shyamili ‘Shy’ Das, a 20-year-old who believes she has her life perfectly planned—until an unexpected turn sets off a series of events that challenge her sense of control, identity, and relationships.
The film marks another significant addition to Prime Video’s expanding slate of young adult and female-forward narratives, blending humour, heart, and relatable storytelling. With music composed by Ram Sampath, Don’t Be Shy promises an engaging cinematic experience rooted in friendship, love, and self-discovery.
“We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart. Alia’s innate instinct for stories that are emotionally rich, deeply relatable, and immensely entertaining shines through in this young adult story about friendship, love, and growing up,” said Nikhil Madhok, Director & Head of Originals, Prime Video, India. “With a strong female-forward narrative, writing that’s fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don’t Be Shy promises to be a delightful experience for audiences around the world.”
Sharing her thoughts on the collaboration, Alia Bhatt, co-founder of Eternal Sunshine Productions, said, “At Eternal Sunshine, we’ve always wanted to back stories that feel honest and voices that feel their own. This film immediately spoke to us because of its sincerity and coming-of-age lens and Sreeti’s passion and energy naturally fed into the spirit of the story. It’s an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently take bold creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the right place for this story to find its audience.”
