New Delhi: KRAFTON India has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, to strengthen India’s digital entertainment and interactive media ecosystem.
The MoU was signed by Vibhor Kukreti, Head of Government Relations, KRAFTON India, and T. L. K. Singh, Deputy Secretary, DPIIT, in the presence of senior officials from both organisations. The collaboration will focus on driving innovation, startup engagement, and capability building across gaming, esports, interactive media, and artificial intelligence.
Under the partnership, KRAFTON India and DPIIT will explore opportunities to organise innovation challenges through the Bharat Startup Grand Challenge, along with targeted hackathons addressing industry-specific needs. The collaboration will also include workshops, roundtables, and masterclasses aimed at building expertise in game design, animation, immersive technologies, esports management, AI applications, and digital production frameworks.
Additionally, the initiative will facilitate engagement with startups across digital entertainment, online gaming, esports, and AI, enabling industry exposure and collaboration opportunities. Both organisations will also promote awareness of global best practices in AI-led technologies, digital safety frameworks, and responsible innovation, while supporting participation in Startup India initiatives and sectoral programmes.
Speaking on the occasion, Shri Sanjiv, Joint Secretary, DPIIT said that this collaboration with KRAFTON India represents a significant step towards strengthening India’s digital and creative economy. He emphasized that partnerships with global leaders in digital entertainment will enable startups to innovate, scale, and build globally competitive solutions in emerging technology domains.
Sean Hyunil Sohn, CEO, KRAFTON India, said, “India stands at a pivotal moment in the evolution of its digital entertainment ecosystem, with the potential to become a global centre for innovation and content creation. At KRAFTON India, we see this as an opportunity to go beyond market growth and actively contribute to building the capabilities, talent, and infrastructure that will define the industry’s future. Our partnership with DPIIT reflects this long-term commitment to working alongside stakeholders to unlock new possibilities for India’s gaming, esports, and interactive media ecosystem.”
Vibhor Kukreti, Head of Government Relations, KRAFTON India, added, “Krafton India’s partnership with DPIIT reflects a shared ambition to accelerate the growth of India’s digital entertainment ecosystem. India is already one of the most important digital entertainment markets globally, and its next phase of growth will be defined by strong local capabilities, innovation, and the creation of globally competitive IP across digital entertainment, AI, gaming, and esports. Through this collaboration, KRAFTON India aims to play a meaningful role in enabling startups, strengthening talent pipelines, and bringing global expertise to support India’s emergence as a leading hub for digital entertainment and interactive media.”
With this collaboration, KRAFTON India continues to deepen its engagement in India as both a key market and an emerging hub for content creation and innovation. The partnership is expected to open new avenues for startups and talent to actively participate in the rapidly evolving digital entertainment landscape, while reinforcing India’s position as a global centre for gaming, esports, and interactive media development.
