Mumbai: Prime Video, India’s leading entertainment platform, has launched Channel K, an exclusive premium Korean entertainment channel from Interactive Media Mix, Inc. (IMX), available as an add-on subscription. The channel will offer Prime members a rich array of Korean content, including hit series like Summer Strike, Personal Taste, acclaimed films such as Our Season and Joint Security Area (JSA), and concerts like NCT Nation and Made in Korea: The K-Pop Experience. Indian BTS fans will also get exclusive access to the 2024 BTS FESTA: Message from Jin, featuring concert footage and insightful documentaries about the global icons.
Prime members can enjoy this diverse range of premium Korean content for a monthly fee of INR 79, with a special limited-time introductory offer of INR 1 for the first month.
“Since its launch in India, add-on subscriptions on Prime Video have become the gateway for many international streaming services. With the growing demand for Korean content, we’re excited to launch Channel K and offer our customers an even broader selection of premium Korean series, movies, and reality shows,” said Gaurav Bhasin, Head of Marketplace, Prime Video India.
Sohn Il-Hyung, CEO of IMX, added, “Channel K’s mission is to bring premium Korean entertainment to a global audience. We are excited to collaborate with Prime Video to introduce the Hallyu wave to Indian fans, expanding our successful partnership with Prime Video in Japan.”
Key benefits of Prime Video add-on subscriptions:
- Seamless login and billing: Manage all subscriptions in one place, no need for multiple usernames or passwords.
- Unified content discovery: Access and explore new content from all premium subscriptions within the Prime Video app.
- Advanced features: Enjoy Prime Video’s X-Ray feature, consolidated watch lists, offline downloads, and data management across all add-on subscriptions.
- Expanded choices: Access thousands of additional titles from over 20+ OTT services, including Channel K.
Offer available until 12 noon on 5th December 2024.
