MUMBAI: Prime Video’s Mirzapur S3 is the most viewed OTT original show in 2024, crossing the 30 million viewership mark. Ormax Media has published the ‘Streaming Originals in India: The 2024 Story’ Report
This report looks at the top original shows and films released in 2024, in Hindi, International, Telugu, and Tamil languages on three parameters: Viewership, Marketing Buzz and Content Strength
This report covers streaming originals on all major platforms except YouTube
Below are some of the key highlights of the report
Prime Video’s ‘Mirzapur S3’ takes the top spot in 2024, crossing the 30 Mn viewership mark.
Prime Video and Netflix dominate the Top 15 list, with five entries each.
While JioCinema’s ‘Bigg Boss OTT S3’ tops the unscripted category, the list showcases a diverse range of non-fiction genres, spanning TV extensions, documentaries, game shows, and influencer-driven reality formats.
Netflix dominates the Hindi direct-to-OTT films category, claiming an impressive 11 of the top 15 spots, including the top 8.
‘Squid Game S2’ is not only the most-watched International original in India in 2024, but of all-time.
There were no breakout International films in 2024, with Prime Video’s ‘Road House’ being the only one to cross the five million mark. Prime Video leads the Top 10 list with six entries, followed by Netflix with four entries.
Established franchises dominate, with seven entries in the Top 10.
‘Save The Tigers S2’ emerges as the most-watched Telugu original of 2024, followed by ‘Kalki 2898 AD’s’ animated prequel, ‘B&B: Bujji & Bhairava’. Disney+ Hotstar leads the Top 10 list with four entries.
‘Inspector Rishi’ (Prime Video) tops the list as the most-watched Tamil OTT orriginal of 2024 by a significant margin. However, Disney+ Hotstar dominates the list, with 7 entries in the Top 10.
Marketing Buzz: Prime Video’s ‘Mirzapur S3’ crossed a peak Buzz of 60%, significantly higher than any other property in 2024 and number three on the all-time list, behind ‘Mirzapur S2’ and ‘The Family Man S2’. Buzz is a strong indicator of the talk value of the property, i.e., the degree and effectiveness of conversations around it among regular OTT audience.
Compared to shows, direct-to-OTT films do not manage the garner high Buzz, with only eight films achieving Peak Buzz of 10%, compared to 28 series in 2024.
‘Squid Game S2’ is the second-most ‘buzzing’ international property till date, only behind ‘Money Heist S5’. Only four international properties managed to cross the 10% mark on Buzz in 2024.
Content Strength: Prime Video’s ‘Panchayat S3’ is the most-liked Hindi series of 2024, followed by Disney+ Hotstar’s ‘The Legend of Hanuman’. Shows produced by TVF take three of the top four spots on this list.
The top three most-liked direct-to-OTT films of 2024 all belong to Netflix, with ‘Maharaj’ topping the list. Eight films achieve the 60-mark, of which six are Netflix films.
