New Delhi: The Audit Bureau of Circulations (ABC), the non-profit body for measuring and auditing newspaper and magazine circulation in the country said on Monday that print circulation of its member publications grew at 5.04% CAGR (compound annual growth rate) between 2008 and 2015.
“This growth by print publications was achieved due to the launch of new titles in various market places as well as existing titles expanding their reach by starting new editions/printing centres at various locations,” the media auditor said in its latest report.
Most member publications certified by ABC (across various languages) have shown a growth in circulation. Hindi publications were at the forefront of this.
English newspapers are growing, too, but not as much, said the report. The Times of India (ToI) remained the highest circulated English newspaper, followed by The Hindu and Hindustan Times, while The Economic Times (ET) remained the highest-circulated English business newspaper for the July-December 2015 period.
Most member publications certified by the Audit Bureau of Circulations across languages have shown positive growth during the period, compared with the first half of the year.
The print medium grew and expanded in India despite stiff competition from other media such as television, radio and digital media.
ABC will also be entering the field of digital measurement along with Nielsen, a global information and measurement company in the next few months.
“The digital measurement service will be generally available for the benefit of all digital properties within the next few months,” ABC said in a statement.
The Audit Bureau of Circulations is a non-profit organisation which certifies and audits circulation of major publications, including newspapers and magazines in India.
ABC has been certifying circulation figures of member publications every six months — for January-June and July-December periods — since 1948. As of now, ABC has 669 member
