Wednesday, December 10, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Priya and Atlee acquire Bengaluru Franchise in World Pickleball League, named ‘Bengaluru Jawans’

by MN4U Bureau
January 3, 2025
in Marketing
Reading Time: 2 mins read
A A
Priya and Atlee acquire Bengaluru Franchise in World Pickleball League, named ‘Bengaluru Jawans’
Share Share ShareShare

Bengaluru: Filmmaker Atlee and Priya Atlee, renowned for their creative vision and storytelling prowess, have ventured into the world of sports with the acquisition of the Bengaluru franchise in the World Pickleball League (WPBL). The team, aptly named Bengaluru Jawans, marks their debut in sports ownership, reflecting their passion for pickleball and their commitment to fostering the sport’s growth in India.

The WPBL, co-founded by former Indian tennis players Gaurav Natekar and Arati Ponnappa Natekar, is set to commence on January 24, 2025. Featuring 48 players from India and around the globe, the league will see fierce competition among six franchises.

The Bengaluru Jawans boast a powerhouse roster, including:

  • Vrushali “Hammer” Thakare: Known for her dynamic playing style
  • Jack Foster
  • Katerina Stewart
  • Trang Hyunh McClain
  • Marcelo Jardim
  • Alejandra Bobaria
  • Felix Grunert
  • Mauro Garcia

This formidable team positions the Bengaluru Jawans as strong contenders for the inaugural season of the WPBL.

Sharing their excitement for this new venture, Atlee and Priya said, “Entertainment has always been our passion, and we’ve been fortunate to tell stories that connect with people on a deeper level. Sports, like cinema, has the power to evoke emotions, build communities, and inspire change. The World Pickleball League stood out to us as the perfect blend of both worlds—a delectable mix of high-energy sport and vibrant entertainment. This league is redefining how we experience sports in India, and we are thrilled to be a part of its journey to create a unique platform that celebrates athleticism, culture, and community.”

“We share a deep spiritual connection with Bengaluru, a city where we have been warmly embraced by the affection and support of countless fans and friends. The city’s unique charm and growing significance in our lives continue to leave a lasting impression.”

Gaurav Natekar, Co-Founder and CEO of WPBL, expressed his enthusiasm, stating, “The World Pickleball League is a celebration of everything that makes sports and entertainment so compelling—passion, energy, and community building. Priya and Atlee’s entry into the league with Bengaluru Jawans adds incredible momentum to our vision of creating a platform that transcends traditional sport and offers fans a one-of-a-kind experience. Their expertise in storytelling and entertainment perfectly complements WPBL’s goal of redefining how sports is consumed in India, and we’re excited about the journey together.”

The World Pickleball League begins its journey on January 24, 2025, offering fans an opportunity to witness this electrifying fusion firsthand. The Bengaluru Jawans and the WPBL are set to redefine how sports are experienced in India.

Tags: Arati Ponnappa NatekarAtleeBengaluru JawansGaurav NatekarPriya

RECENT POSTS

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands
Marketing

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

December 9, 2025
0

Mumbai: After more than 25 years of shaping India’s most iconic consumer brands, Calvin John, one of the country’s most...

Read moreDetails
Ageas Federal Life Insurance reveals refreshed brand identity with ‘Har Wada Mumkin’ promise
Marketing

Ageas Federal Life Insurance reveals refreshed brand identity with ‘Har Wada Mumkin’ promise

December 9, 2025
0

Mumbai: Ageas Federal Life Insurance today announced the launch of its new brand identity, marking a key milestone in its...

Read moreDetails
India’s motor insurance NPS stands at 59%, with 4W scoring 61% and 2W scoring 55%: Hansa Research
Marketing

India’s motor insurance NPS stands at 59%, with 4W scoring 61% and 2W scoring 55%: Hansa Research

December 9, 2025
0

Mumbai: Hansa Research, India’s leading consumer insights powerhouse, has expanded its footprint in the insurance ecosystem with the launch of...

Read moreDetails
The global retail media market will total $179.5 billion in 2025, representing year-over-year growth of 15.4%: Criteo
Marketing

Indian Shoppers lead globally with 14.6% transaction growth, outpacing APAC, Americas, and EMEA: Criteo Report

December 9, 2025
0

Mumbai: India emerged as the fastest-growing transaction market globally during Black Friday 2025, according to a new report by Criteo...

Read moreDetails
Agilitas acquires one8 as Virat Kohli joins as Co-Founder to build India’s first global sports brand
Marketing

Agilitas acquires one8 as Virat Kohli joins as Co-Founder to build India’s first global sports brand

December 9, 2025
0

Bengaluru: Agilitas Sports, the vertically integrated manufacturing-to-retail sports platform founded by Abhishek Ganguly, has announced the acquisition of one8, the...

Read moreDetails
Bisleri enters three-year hydration partnership with Emirates Cricket Board to boost UAE presence
Marketing

Bisleri enters three-year hydration partnership with Emirates Cricket Board to boost UAE presence

December 9, 2025
0

Mumbai: Bisleri International, a packaged drinking water brand, has announced a landmark three-year partnership with the Emirates Cricket Board (ECB)...

Read moreDetails

LATEST NEWS

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

December 9, 2025
Jaihind TV Appoints Jery as Chief Revenue Officer

Jaihind TV Appoints Jery as Chief Revenue Officer

December 9, 2025

ANALYSIS

Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug
Analysis

Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug

December 9, 2025
0

New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed...

PEOPLE

Jaihind TV Appoints Jery as Chief Revenue Officer
People

Jaihind TV Appoints Jery as Chief Revenue Officer

December 9, 2025
0

Mumbai: Jaihind TV, a Malayalam satellite news channel, has announced the appointment of Jery as its Chief Revenue Officer (CRO)....

MARKETING

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands
Marketing

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

December 9, 2025
0

Mumbai: After more than 25 years of shaping India’s most iconic consumer brands, Calvin John, one of the country’s most...

Subscribe to Newsletters

ADVERTISING

Divya Kathuria joins Publicis Groupe as Vice President – Learning, Capability Development and Talent Management
Advertising

Divya Kathuria joins Publicis Groupe as Vice President – Learning, Capability Development and Talent Management

December 9, 2025
0

Mumbai: Publicis Groupe has named Divya Kathuria as Vice President – Learning, Capability Development and Talent Management. In her new...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Challenge of Ad Fatigue and Information Overload
Authors Corner

The Challenge of Ad Fatigue and Information Overload

December 9, 2025
0

Across digital ecosystems, information travels with a speed and density that leave limited room for reflective processing, and advertising content...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

JioHotstar Charts South India’s Creative Roadmap at Star-Studded Event with TN Deputy CM

JioHotstar Charts South India’s Creative Roadmap at Star-Studded Event with TN Deputy CM

December 9, 2025
Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

December 9, 2025
Jaihind TV Appoints Jery as Chief Revenue Officer

Jaihind TV Appoints Jery as Chief Revenue Officer

December 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.