Mumbai: Liberty Shoes Ltd. has appointed marketing leader Priyanka Vishnoi as its new Head of Marketing, strengthening its leadership team as the footwear brand sharpens its focus on brand building, retail expansion, and digital growth.
Vishnoi announced her appointment through a LinkedIn post, expressing enthusiasm about taking on the role and contributing to Liberty Shoes’ next phase of growth.
In her new position, Vishnoi will be responsible for shaping the company’s overall brand strategy and positioning, while steering the annual marketing roadmap. Her mandate also includes leading integrated marketing campaigns aimed at driving brand preference and increasing retail footfalls. In addition, she will oversee the group’s public relations and CSR initiatives.
Before joining Liberty Shoes, Vishnoi was associated with VLCC, where she served as Senior Brand Lead. During her tenure, she played a key role in executing pan-India marketing strategies, combining ATL, BTL, and digital initiatives, particularly around new clinic launches.
With over a decade of experience across leading consumer brands, Vishnoi brings strong expertise in integrated marketing, end-to-end brand launches, and campaign management across traditional and digital platforms. She is known for delivering measurable growth in competitive markets, making her a strategic addition to Liberty Shoes’ leadership team.
