Mumbai : Dot Lung A.K.A “The Mother of Social Media Dragons”, is all equipped to set her Promax BDA workshop on fire. Whether it’s impressing the millennials or getting noticed by the Gen Z’s, Dot’s‘Instagram Workshop – Sharpen your skills in IG Bootcamp and learn to impress Millennials & Gen Zers’ is going to enhance your Instagram knowledge and make you a social network crackerjack. The contemporary workshop has an appealing set of sessions including the ‘Instagram Story School’; where Dot will enlighten the attendees on how to make the most of Instagram by using filters, lenses, Instagram live, stickers, polls, etc. Other interesting modules in her boot camp entail the art of reaching your ‘Target Audiences’ effectively, ‘Instagram Advertising’which will edify marketers and content makers about influencers, growth hacks, sponsored posts and ‘Content Creation Apps’ that’ll touch base on themes such as video & photo editing, designing, planning & automation tools.The climax of the workshop vows to be a cutting- edge session on content planning, where Dot will reveal ‘The D.R.A.G.O.N.S Formula’’ of crafting it all together and creating a sure- shot winner.
Richard Holman promises a day of enrichment and inspiration with his workshop named ‘Creative Rocket Fuel’. The award- winning creative thinker has a bunch of trailblazing sessions lined up for his workshop.The creative rocket fuel will start with ‘Great Ideas and Where to Find Them’,where Richard will get everyone’s creative juices flowing in the right direction. This session will also teach the right hacks to brainstorm,and train you on how to make the most of your time between a brief and a pitch. Owing to today’s 360 and social media era, Richard will also discuss genius 360 campaigns, tricks on choosing the right medium for your campaign, along with the importance of nurturing brand partnerships. He will also shed light upon how to navigate through new platforms & innovations,and will share his personal experiences on making the right kind of mistakes in the creative world, in his session titled ‘The Value of Mistakes’.
As the excitement builds up further for another remarkable year at Promax, Mr. Hiren Gada, CEO,Shemaroo Entertainment Limited, says,“The current lot of talent is filled with a humongous amount of creativity, and, getting recognised at Promax India 2019 will only give a boost to their motivation. This year’s theme, “The New Wave”, goes in sync with the current Indian scenario where we are seeing a pool of talent filled with creative minds every day. India’s talent hub and the new millennial generation has taken the content delivery to a new high”.
Promax India is equally ecstatic to declare its Masterclass panel session “OTT: To Infinity and Beyond”India’s online video audience is set to double over the next five years to 550 million – a user base more than twice of the United States.International and Domestic OTT platforms are going all out to acquire customers by upping their content game and with affordable pricing. How did they do it? Who is leading this pack? Does early moves come with an advantage? What is the viewer expectation and the impact on TV? Join the panel session as Rajiv Bakshi, CEO of Reliance Entertainment’s Big Synergy, will lead the talk with his fellow panellists —Ali Hussein, COO of Eros Digital, Aparna Acharekar, Programming Head of ZEE5, Akash Banerji, Head-Advertising Based VOD Business, VOOT and Vijay Subramaniam, Director & Head Content of Amazon Prime Video India.
You can register for these two innovativebootcampsand Masterclass conference here . http://www.promaxindia.tv/registration-prices/
Both workshops will be held on 28th May at ISDI Parsons, Mumbai and Masterclass conference will be held on 29th May at Taj Santacruz, Mumbai.