Protinex, the flagship brand of Danone India, has launched its new ad campaign. The tagline is “Protinex, Strength Apne Liye, Apno Ke Liye.”
The campaign aims to highlight the pivotal role of daily strength in fulfilling one’s responsibilities. The TVC focuses on the idea that, strength goes beyond individual well-being, encompassing the emotional and physical health of our families. The campaign the company explains is in continuation of the relaunch of Protinex. The goal is to reaffirm the brand’s mission to spread awareness and encourage people across India to make healthier choices, focussing on overall well-being.
In the heart of the campaign is the narrative of a couple, featuring actor Namita Dubey and Nandish Singh Sandhu renovating their home to welcome the girl’s parents to live with them. The husband’s enthusiasm and active involvement in the process break away from conventional roles, symbolizing a partnership built on equality and shared responsibilities. The husband presents his wife with a thoughtful gift – a nameplate that reads ‘Maa, Papa, Priya, Rohan’, signifying the inclusion of the wife’s parents in their residence. As both partners consume Protinex, the tagline “Protinex, Strength Apne Liye, Apno Ke Liye” resonates, encapsulating the brand’s dedication to supporting not just individual strength but also the strength derived from meaningful relationships. Protinex said that it is scientifically designed and enriched with protein, calcium and other essential nutrients to help improve strength in 8 weeks.
Danone India marketing director Sriram Padmanabhan said, “In a world that is constantly evolving, our brand too evolves to meet the changing needs and aspirations of our consumers. With this campaign, we are not just promoting a product; we are championing a mindset that strength is holistic, encompassing physical, emotional, and relational well-being. Protinex aims to inspire individuals to not only enhance their personal strength but also contribute to the strength of their loved ones. The campaign reaffirms our commitment to promoting health and well-being in every aspect of life.”
The campaign will be featured on television channels and various digital platforms, including Protinex’s YouTube channel and social assets.
TVC link:
TVC credentials:
Agency: Brand David Communications
Production House: Chrome Pictures
Director: Hemant Bhandari
Feedback: [email protected]
