Mumbai: Danone India’s flagship adult nutrition brand, Protinex, has unveiled a compelling new digital campaign that brings together actor and wellness advocate Bipasha Basu, tennis legend and supermom Sania Mirza, and actor-politician Ravi Kishan to spotlight the importance of protein-rich nutrition in modern Indian lifestyles.
The campaign, rooted in relatable, slice-of-life storytelling, champions the idea that “a healthy life starts with the right daily habits.” With over 70% of Indian adults not meeting their daily protein requirements—and nearly 90% unaware of the gap—the initiative seeks to raise awareness about the impact of protein deficiency, often overlooked amidst busy routines.
Through their own personal narratives, each brand advocate demonstrates how Protinex plays a key role in their daily lives:
Bipasha Basu juggles fitness, wellness, and work-life balance,
Sania Mirza highlights the challenges and triumphs of motherhood and self-care,
Ravi Kishan underscores the importance of staying vigilant against counterfeit products and trusting only authentic nutrition.
The campaign also calls attention to an often-overlooked issue: counterfeit health supplements. “When it comes to health, authenticity matters,” the brand asserts, urging consumers to choose wisely and stay informed.
With over 65 years of trust, Protinex remains a household name, known for supporting millions of Indians with essential nutrients to stay energized and active throughout the day. The brand continues to align with Danone’s global mission of “bringing health through food to as many people as possible,” making protein nutrition simple, accessible, and trustworthy.
Watch the digital campaign films here:
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As Protinex continues to inspire India to embrace smarter, protein-powered choices, this new campaign adds momentum to a growing movement towards holistic health and everyday wellness.
