The newly formed holding group for Publicis Groupe’s creative agency Publicis Communications has moved senior suit Sidhaesh Subrah from Publicis Worldwide to sister agency Saatchi & Saatchi Singapore.
Subrah was group account director at Publicis and takes on the bigger role of client services director at Saatchi & Saatchi where he will manage accounts such as HSBC, Subway and the newly won FWD business.
He will report to Lou dela Pena, the former Publicis Singapore boss who was installed as CEO of Publicis Communications at the start of the year.
Dela Pena said: “Throughout his career, Sidhaesh has demonstrated time and again that he understands the strategic imperatives of brand leadership and is driven by the desire to produce world-class creative work. I am confident that under his leadership, we will see the agency continue on its remarkable growth trajectory this year.”
At Publicis, Subrah led accounts including Audi, Singpost, Virgin Active and Accor Hotels.
