Publicis Groupe has announced the appointment of Deepti Velury as the inaugural CEO of Global Production, a newly created role designed to enhance and unify its global content and production capabilities.
In this strategic position, Velury will spearhead the Groupe’s end-to-end production operations, overseeing global content studios, AI-driven platforms, GenAI partnerships, and international production hubs. Her mandate includes delivering personalised, scalable content experiences tailored for diverse audiences and channels—while keeping a strong focus on measurable outcomes and predictive performance.
Velury brings a wealth of expertise in data-driven innovation, particularly in identity-led data solutions, which she will use to bolster Publicis Production’s value proposition and accelerate technological evolution across the company’s worldwide network.
Commenting on the appointment, Arthur Sadoun, Chairman and CEO of Publicis Groupe, highlighted the growing impact of artificial intelligence on content production: “As AI reshapes traditional production, clients today have faster and cheaper access to content. But what truly drives business results is delivering the right content—consistently across platforms, aligned with brand values, and deeply personalised, scalable, and measurable.”
Velury’s leadership is expected to be instrumental in positioning Publicis Groupe at the forefront of next-generation content solutions, powered by intelligent automation and creative precision.
