Mumbai: Global sports company PUMA has signed an official partnership agreement with the Premier League, the world’s most-watched football competition, marking a major milestone in the brand’s commitment to elevating its sports performance credibility.
As part of this landmark collaboration, PUMA will become the Official Ball Supplier of the Premier League, supplying match balls for all league fixtures from the 2025/26 season onward. Beyond match ball provision, the partnership will extend to community-based football programs, grassroots talent development, and high-impact marketing campaigns. PUMA will also collaborate on initiatives such as the Premier League Summer Series in the United States this July, further engaging global fans.
Arne Freundt, CEO, PUMA, expressed his enthusiasm for the partnership, “The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy. We look forward to bringing our performance technology to the forefront of the game and connecting with millions of fans worldwide. With PUMA’s ball at the center of every match in this incredible league, we will create unforgettable moments for players and fans alike.”
The Premier League, which reaches 900 million homes across 189 countries, offers an unparalleled platform for PUMA to expand its global visibility and engagement. The brand already has a strong presence in the league through its official partnership with Manchester City and endorsement deals with top Premier League players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea).
Richard Masters, Chief Executive of the Premier League, welcomed PUMA on board, stating, “We are delighted to be welcoming PUMA as the Official Ball Supplier of the Premier League. PUMA has a proud history of involvement in football over many years, and we look forward to seeing the new ball used at all our matches from this summer onwards. Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects that inspire fans worldwide.”
