Mumbai: PUMA Group has announced the appointment of Nadia Kokni as its new Vice President of Global Brand Marketing, effective January 1, 2026. In this role, Nadia steps into the company’s most senior global marketing position, joining the global leadership team and reporting directly to Chief Brand Officer Maria Valdes. She will oversee brand marketing strategy, creative direction, integrated marketing, and global communications across PUMA’s worldwide operations.
The appointment is part of PUMA’s broader strategy to accelerate its global brand presence and strengthen storytelling around its product innovations and iconic silhouettes. Nadia’s arrival follows an internal restructuring that consolidated Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market into a single global organization under Maria Valdes’ leadership.
Nadia brings extensive experience in brand transformation and digital acceleration within the sports, fashion, and lifestyle sectors. She has previously held senior leadership positions at JD Sports, H&M, adidas, and Tommy Hilfiger. Most recently, she served as Senior Vice President of Global Marketing & Communications at HUGO BOSS, where she played a pivotal role in driving large-scale brand evolution.
