Mumbai: Punctuate Productions, a newly launched content studio, has entered the dynamic and fast-evolving video solutions market. Co-founded by seasoned professionals Prash Dalvi and Saloni Surti, Punctuate Productions is on a mission to create videos that resonate with audiences, tapping into cultural insights and emotions that drive real engagement.
The studio offers a wide range of services, including short-form video production, digital video films, TVCs, branded content, and original content IPs. Since its inception earlier this year, Punctuate Productions has quickly scaled its operations and is already working with a talented team of over 10 professionals.
Prash Dalvi, who brings over 12 years of experience in the content industry, has previously worked with leading companies like Pepper Content, Stonks Studios, and Social Samosa. His expertise in short-form content has made a significant impact, with viral campaigns for major brands like Swiggy and Google.
Saloni Surti, the co-founder with 13+ years of experience in journalism and content marketing, has worked with top publications and has a deep understanding of what makes content truly resonate with audiences. Her expertise in crafting compelling narratives, combined with Prash’s creative vision, positions Punctuate Productions as a unique player in the video content space.
Punctuate Productions is driven by an Emotive Content Strategy (ECS), which emphasizes creating videos that go beyond simple entertainment. Every video, regardless of its format or length, is designed to evoke a wide range of emotions, from curiosity and intrigue to joy, sadness, or even envy. The goal is not just to create content that grabs attention but to craft stories that make a lasting emotional impact, encouraging viewers to take action and engage with brands on a deeper level.
Since its launch, the company has already produced notable content for brands such as Bill & Melinda Gates Foundation, Motilal Oswal AMC, Edelweiss Mutual Fund, Swiggy, Google India, Prime Video India, Jeevansathi.com, Upstox, and EatSure, among others. Some of the standout campaigns executed by Punctuate Productions include:
Bachpan Wali Diwali for Edelweiss Mutual Fund:
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Meri Taraf Se for Motilal Oswal AMC:
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Bill & Melinda Gates Foundation:
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Prime Video India campaign:
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In addition to these brand partnerships, Punctuate Productions is also the creator of the popular A&M Interview Series: Human Behind the Marketer, which showcases industry leaders in advertising, marketing, and digital. Season one featured luminaries such as Piyush Pandey and Krishnarao Buddha.
Commenting on the launch, Prash Dalvi, Co-Founder of Punctuate Productions, said, “With just a swipe of the thumb, consumers can skip any content. At Punctuate Productions, we see this as our challenge – and our commitment. We create videos that people don’t just see; but seek out. By crafting content that aligns with what consumers genuinely want, rather than simply pushing what we want to show, we ensure every frame resonates, captures, and holds attention.”
Saloni Surti, Co-Founder of Punctuate Productions, added, “My 12+ years in Advertising & Marketing journalism were like a master’s degree in the industry. The campaigns that have stayed with me weren’t just great stories—they were built on real, resonant insights. At Punctuate Productions, we are driven by the same commitment to authenticity and impact, collaborating with brands and agencies alike to create videos that seamlessly weave into the fabric of consumers’ daily lives.”
