Mumbai: Punjab Kings have announced a strategic partnership with CP PLUS, which will come on board as the franchise’s Title Sponsor for the IPL 2026 season. The announcement comes after a strong showing last season, where Punjab Kings reached the IPL final, and signals the team’s renewed ambition as it gears up for the upcoming edition.
The partnership brings together two brands aligned on performance, reliability and innovation. CP PLUS, a global security and surveillance brand, offers solutions across video surveillance, biometric access control, home automation and enterprise security systems, and is widely recognised for its technology-led approach to building secure environments.
As part of the association, Punjab Kings and CP PLUS will execute a season-long campaign spanning digital-first storytelling, high-impact on-ground activations and fan-focused experiences. The collaboration will also explore technology-driven integrations across stadium and digital platforms to enhance matchday engagement and create more immersive fan interactions.
Commenting on the partnership, Aditya Khemka, Managing Director, CP PLUS, said “Cricket unites millions across the country, and as the brand that has closely supported the game for years, this partnership with Punjab Kings is especially meaningful for us. At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision and the ability to deliver consistently under pressure.
Punjab Kings stands out for its fearless approach and its strong connection with fans across India. That spirit of ambition and resilience resonates deeply with us. As Title Sponsor for IPL 2026, we view this association as a strategic platform to engage with a digitally connected, nationwide audience, while reinforcing our focus on delivering trusted, technology-led security solutions that help build safer and smarter environments across the country.”
Satish Menon, CEO of Punjab Kings, said “We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision and we are confident it will create strong value for both brands. We look forward to an exciting season ahead together.”
Saurabh Arora, Chief Commercial Officer of Punjab Kings, added “CP PLUS is a trusted brand that fits naturally into everyday India, making this partnership highly relevant for the IPL audience. Together, we aim to build a season-long platform that delivers strong consumer impact and brings fans closer to the Punjab Kings experience.”
Punjab Kings finalised their 25-member squad at the IPL 2026 Auction held on December 16, adding four new players to the roster. With a strong core and fresh additions, the franchise now heads into IPL 2026 with high expectations and a strengthened commercial ecosystem anchored by its new title partner.
