Mumbai: Piramal Consumer Healthcare (PCH), one of India’s leading players in the consumer healthcare space, has appointed Punt Creative as its digital agency. The agency will manage social, digital, and campaign activities for PCH’s flagship brands – Lactocalamine, the i-range including i-pill, and the baby care brand Littles.
The mandate follows a multi-agency pitch and underscores PCH’s commitment to strengthening its digital presence for its iconic brands. With a reach spanning over 1,500 towns and approximately 2.5 lakh outlets, PCH has touched the lives of more than 7 crore consumers across India. The company has grown its portfolio from six brands in 2011 to over 20 by 2020, leveraging acquisitions and new product developments across categories such as analgesics, gastrointestinal care, skin care, vitamins & supplements, women care, and kids’ wellness.
Harsh Shah, Managing Director of Punt Creative, said, “It is always exciting to work on brands that you personally are a fan of. With Piramal Consumer’s portfolio of brands, we knew from the word get-go that we wanted to be part of these brands’ legacy and growth. With Lactocalamine, Littles and the i-range we see immense opportunities for us to do some really good, business impacting work. The entire team at Punt Creative is looking forward to this exciting journey.”
Led by Harsh Shah and Rohan Naterwalla, Punt Creative is the agency’s digital-first creative arm, known for delivering impactful campaigns for brands such as Levi’s, Porter, KFC India, and Van Heusen. The agency operates under Punt Partners, which is co-founded by Madhu Sudan and Priyanka Agrawal, and focuses on building brand platforms, IPs, and business-driving narratives.
This collaboration positions PCH to leverage Punt Creative’s expertise in digital strategy and creative storytelling, strengthening its brands’ engagement with India’s growing consumer base.
