New Delhi: KiranaPro, an AI-powered quick commerce platform, has entered a new phase of growth by welcoming PV Sindhu, India’s badminton legend, as both an investor and brand ambassador. This significant partnership marks Sindhu’s first commitment in KiranaPro’s seed funding round, underscoring her confidence in the brand’s mission to reshape India’s retail landscape. With this collaboration, KiranaPro aims to empower neighborhood kirana stores by integrating cutting-edge AI solutions and modern technology.
PV Sindhu’s association with the brand goes beyond traditional endorsement. She will play an active role in KiranaPro’s mission to bridge the digital divide, bringing valuable attention to small retailers adapting to digital platforms. Sindhu will also serve as the face of the brand during IPL 2025, a role that will greatly enhance KiranaPro’s national visibility and solidify its dominance in the growing quick commerce space.
In her capacity as brand ambassador, Sindhu perfectly aligns with KiranaPro’s core values of perseverance, excellence, and trust. Her efforts on the court mirror the platform’s drive to push the boundaries of technology in retail, empowering small businesses across India to grow and thrive. This partnership will see Sindhu actively promoting the brand through digital and traditional media campaigns, with her sporting apparel featuring the KiranaPro logo. This strategic move comes as KiranaPro gears up for an expansion into tier 2 and tier 3 cities, aiming to build deeper trust and recognition among a wider audience.
Deepak Ravindran, Co-Founder & CEO, KiranaPro, shared, “This partnership marks a significant milestone for KiranaPro. PV Sindhu embodies the qualities of skill and determination we admire. Together, we’re building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu’s support will be a catalyst for even greater impact in empowering local communities.”
Dipankar Sarkar, Co-Founder & CTO, KiranaPro, added, “We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.”
PV Sindhu, Brand Ambassador, KiranaPro, said, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact.”
Jogesh Lulla, Co-founder & COO, Cornerstone Sport, noted, “PV Sindhu has always advocated for excellence and empowerment. Her partnership with KiranaPro isn’t just a collaboration—it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. We’re proud to facilitate this association and look forward to its lasting impact.”
KiranaPro has already onboarded over 30,000 stores, emerging as India’s first ONDC-integrated quick commerce platform. The company’s recent acquisition of Jopper.app further accelerates its growth trajectory. With the addition of PV Sindhu as both an investor and ambassador, KiranaPro is poised for an even greater expansion and leadership in the AI-powered quick commerce space.
