Hyderabad: Marking World Bee Day, QNET India has rolled out its latest digital-first initiative, #BuzzForEarth, a campaign designed to raise awareness about bee conservation, sustainable pollination, and ethical honey sourcing. At the heart of the campaign is Nutriplus Monofloral Honey, one of QNET’s flagship wellness products, celebrated for its purity, nutritional value, and sustainable origins.
Bees play a crucial role in maintaining biodiversity and ensuring global food security through pollination. The #BuzzForEarth campaign aims to educate and inspire individuals to support pollinator-friendly practices and choose ethically sourced honey. The campaign goes live across QNET India’s digital platforms, including Instagram, Facebook, Twitter, and YouTube, engaging consumers through informative content and interactive storytelling.
The campaign’s highlight is a short video that illustrates the impact of bee-box-based ethical honey cultivation. This responsible method not only ensures environmental balance but also provides sustainable livelihoods, particularly in Karnataka, where rural beekeepers and women are empowered with year-round employment. This initiative embodies QNET’s mission of fusing wellness with sustainability and aligns closely with the company’s larger commitment to conscious consumption and community development.
Nutriplus Monofloral Honey is ethically harvested from a single floral source, offering consistent quality, taste, and color. Rich in natural enzymes and antioxidants, it is positioned as a nutritious and mindful choice for health-conscious consumers.
Nischal C, Head – Corporate Communications, QNET India Region, commented on the campaign, stating, “We believe wellness goes hand in hand with sustainability. With #BuzzForEarth, we’re spotlighting how something as simple as honey can connect us to nature, nutrition, and responsible living. Nutriplus Monofloral Honey is a reflection of how conscious sourcing can create a positive ripple for people and the planet.”
Consumers are encouraged to participate in the campaign by following @qnetindiaofficial on social media and using the hashtag #BuzzForEarth to spread awareness and celebrate the vital role bees play in our ecosystem.
