MUMBAI: QNET, a direct selling company has launched a new digital campaign titled ‘Sweet Without Guilt?’ to mark World Diabetes Day 2025. The initiative aims to raise awareness about diabetes management and promote informed lifestyle choices that align with QNET’s broader wellness philosophy.
Through the theme #ManageDiabetesWithQNET, the campaign aims to break common myths surrounding diabetic diets and emphasises moderation, balance, and natural wellness. The 30-second digital film showcases QNET’s Nutriplus Monofloral Honey, Nutriplus Natose Stevia, and Nutriplus DiabaHealth – products developed to help consumers make smart, sustainable health choices without compromising on taste or vitality.
The ‘Sweet Without Guilt?’ campaign adopts a “Myth vs Fact” storytelling approach, reflecting QNET’s focus on making wellness communication more accessible. The campaign looks to underline the fact that diabetes management is not about restriction, but about making conscious daily swaps.
Nischal C, Head of Corporate Communications, QNET India region said, “Our mission is to empower individuals to take control of their wellness journey through awareness and choice. This World Diabetes Day, we’re encouraging consumers to explore natural, evidence-backed alternatives that make everyday living both healthier and happier.”
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