Bengaluru: Influencer marketing SaaS platform Qoruz unveiled its Agency Partnership Program. This initiative aims to strengthen brand-agency collaborations in India by streamlining the process for brands to find and work with suitable marketing agencies.
The program offers a comprehensive toolkit for both brands and agencies to navigate connections more efficiently. Focusing on simplicity and effectiveness, it features hand picked agency lists, detailed agency profiles, and a dedicated dashboard for managing campaign briefs. These features address common challenges faced in brand-agency partnerships, providing a structured platform for reliable partnerships.
Additionally, detailed agency profiles allow brands to effectively assess potential partners based on expertise, services, and past successes. This way, brands get to choose from several options, and agencies always have work coming their way. Furthermore, a centralized campaign brief dashboard offers a streamlined platform for brands to share briefs, and for agencies to track and address them. This fosters transparency and facilitates efficient project management.
“We are excited to launch the Agency Partnership Program,” said Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz. “This program not only simplifies the search and collaboration process but also enhances the overall efficiency of brand-agency partnerships. By leveraging technology to facilitate stronger connections, we reaffirm our commitment to supporting the Indian marketing ecosystem.”
