R K Swamy Media Group has unveiled its Media Pocketbook 2022. This handy compilation of salient information on India’s vast, complex & evolving media landscape, now in its 13th edition has been a ready reckoner for the marketing & media community for over a decade now.
Sandeep Sharma, President, R K SWAMY MEDIA GROUP said, “It’s been our endeavor to update this latest edition to reflect the changing media landscape post covid. Content truly became king and Digital media equaled Television. OTT came into its own during this period & connected TV & mobile has changed the way people consume content, movies & music. Apart from conventional media, data has been included in the digital section on OTT, GAMING, E-COMMERCE, DEVICES, APP, updated & verified by our media experts with significant experience in their respective domains.”
“All efforts have been made to make this edition comprehensive & cover all aspects of the media landscape” Said the Group in its recent announcement.