This year, Rabanne appoints Gigi Hadid as the face of Million Gold For Her, the first fragrance in a new universe capturing femininity in an ultra-desirable bottle featuring Rabbanne’s signature XL link jewelry.
As one of the most influential supermodels of her generation, Gigi Hadid is also a TV presenter and entrepreneur—an unparalleled and aspirational icon for women everywhere. Dazzling, dynamic, and unapologetically herself, Gigi uses self-expression to drive her remarkable rise, attracting over 78 million followers on Instagram. Today, she spearheads a historic moment in Rabanne’s fragrance history, embodying fearless femininity through a powerful new fragrance highlighted by gold.
With the debut of Million Gold For Her, Gigi Hadid takes center stage in an electrifying campaign designed to inspire the next generation to challenge norms and celebrate their unique individuality.
Created by Mert Alas and Manu Cossu, the campaign is set to Rabanne’s boldest music statement yet: Pure/Honey by Beyoncé, surely the ultimate anthem of female empowerment and success.
As she steps onto the stage in a golden Rabanne dress adorned with Swarovski crystals, Gigi Hadid commands the spotlight. She dances and moves with effortless grace, embodying the essence of Rabanne with every snap. Gigi is truly one in a million, and in every aspect of her being, she mirrors the core and bold rebellious spirit of Rabanne, paving the way for a new era of irresistible golden sensuality.
“Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender, and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance,” said Gigi Hadid
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman,” stated Jerome Leloup – Vice-president Rabanne
Gigi Hadid will appear in the campaign starting August 26, 2024. Million Gold For Her will soon be available at favorite retailers.
