Epic Condoms, part of Manforce – India’s top condom brand, has enlisted Radhika Apte as its official brand ambassador.
The latest campaign with Radhika Apte highlights female pleasure and empowering women to choose the right condom, traditionally a topic dominated by men and often uncomfortable for women to discuss. This challenge still exists today.
The brand’s campaign shifts mindsets, empowering women to prioritize pleasure, protection, and comfort together with their partners. It’s a powerful reminder that women should never hesitate to choose what’s right for them including the choice of condom because it’s them only who bear the consequences if quality is compromised.
The brand has launched the Epic ThinX Condom, which is ultra-thin, free from harsh chemicals and is just 0.03 mm thin. It offers a natural feel and is completely vegan with innovative easy peel packaging.
Speaking about the campaign, Rajeev Juneja, Managing Director and Vice Chairman, Mankind Pharma, said, “We aim to educate our audience about the importance of choosing the right condom. The campaign highlights that sexual intimacy involves a deep connection between partners, and making informed choices about protection should not be left to anyone else. We are delighted to have Radhika Apte on board, and we strongly feel that Radhika is a complete fit for the brand.”
Commenting on the partnership, Radhika Apte said, “I am thrilled to be the face of Epic ThinX Condoms. My first-ever campaign with Manforce Epic Condom is truly exciting because it not only focuses on promoting safe sex but also emphasizes the importance of making informed choices about one’s sexual health. It’s crucial for people, especially women, to feel empowered to choose the condom that best suits their needs and preferences. I believe this campaign will inspire many to take control of their sexual wellness and make decisions that prioritize their comfort and pleasure”.
Links to the video –
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