MUMBAI: Royal Ranthambore, a brand from Radico Khaitan, will present The Yoddha Race, an extraordinary fitness and racing event designed to crown India’s fittest man and woman. This collaboration aims to foster health, fitness, and resilience, while inspiring individuals to push their physical and mental limits.
Targetting 25 million viewers, The Yoddha Race will air in five episodes on its YouTube channel, premiering on 16 February and continuing 9, 16, 22 March and 6 April, 2025. Through this platform, Royal Ranthambore seeks to celebrate strength, perseverance, and valour, aligning with what it said is its commitment to meaningful initiatives that empower communities.
“At Radico Khaitan, we recognise the profound impact sports and fitness can have on building stronger, healthier individuals. The Yoddha Race is more than just a competition; it’s a celebration of resilience and determination that mirrors the brand story of Royal Ranthambore. As a business committed to empowering communities, we are proud to champion initiatives that inspire individuals to push their boundaries and embrace a healthier lifestyle. Supporting such events is not only an investment in sports but also in fostering a culture of unity and well-being across the nation,” said Amar Sinha, COO, Radico Khaitan.
India’s youth who the company said are increasingly focussed on health and experiential living, now have an opportunity to showcase their fitness prowess. The Yoddha Race bridges a critical gap in the Indian fitness landscape by combining the intensity of global challenges which a franchise of foreign races with local flavour and spirit.
The competition spans four regional qualifiers:
Delhi (North): 12 January, 2025
Hyderabad (East): 9 February, 2025
Bangalore (South): 23 February, 2025
Mumbai (West): 2 March, 2025
It concludes with a finale on 23 March, 2025.
Participants will tackle a course featuring running and high-intensity exercises, including rowing, sled pushes and pulls, weighted lunges, box jumps, kettlebell carries, and ball throws. These challenges are crafted to test endurance, strength, and mental fortitude. With categories such as Men’s Open, Women’s Open, Men’s Doubles, Women’s Doubles, and Mixed Doubles, the event offers a total prize pool of Rs. 25 lakh.
Targetting a demographic of driven and health-conscious individuals, The Yoddha Race aims to resonate with fitness enthusiasts who value premium training programs, nutrition, and a disciplined lifestyle. 90% of participants are corporate professionals.
