Mumbai: In yet another pioneering move for the radio industry, Radio City 91.1FM went live from the Twitter Blue Room. Radio City brought to its listeners the real Sultans from Chinchpokli Akhada.
RJ Archana of Radio City in a candid chat hosted @TwitterIndia’s #BlueRoom on 13th July, 2016 at 12:00 noon with two pehelwans Prakash and Swapnali bringing to listeners the struggles pehelwans face while training.
Radio City brought to light the dedication and focus that goes into becoming a World Kushtee athlete. The thought process behind getting Prakash and Swapnali was to gain the difference in perspective of men and women in the arena.
RJ Archana also tried her hand at kushtee in a short training session with the pehelwans. Twitter users could interact with RJ Archana using the hashtag #AskRJArchana and watch the Twitter Blue Room activity live on Periscope at @RadioCityIndia. Listeners across RJ Sucharita’s show could tune in the activity using Facebook Live and Periscope, a first yet again for the radio industry.
Speaking of the activity, Rachna Kanwar,COO –Jagran Digital said, “Innovation is the name of the game. We love connecting with our listeners through social media and are constantly exploring newer opportunities. The more innovative it is, the better it is. Twitter chat #BlueRoom has a personal connect similar to radio and RJ Archana simply rocked it.”
