India: Radio City is all set to launch “Cricket ka Blockbuster – Cup Par Haq” for the 2024 season, featuring Harbhajan Singh. The campaign includes the vibrant anthem “Cup Par Haq” promoting game spirit among fans nationwide. The launch will be massive across 39 stations and digital platforms.
Since its start, Radio City has led in showcasing Indian cricket leagues, with this year’s campaign combining cricket and entertainment. RJs provide updates, trivia, and contests in the “World Cup ka Dose with City Ke Jocks” segment. Fans can join on-air and digital activities to win prizes.
“World Cup Laughter Shots” adds humor to the campaign with cricket-themed jokes post-ad breaks for on-air and digital laughter. “Bhajji on Mic” features Harbhajan Singh analyzing on-field drama. “Game Point to the Point” keeps fans entertained and informed with key moments on a Sunday show. “Gaano ki Hat-trick” offers musical bliss with three back-to-back songs. “Stumps & Stories” delves into cricket icons’ lives and careers.
Ashit Kukian, CEO of Radio City, expressed his viewsfor the upcoming season, stating, “We are pleased to bring ‘Cricket ka Blockbuster – Cup Par Haq’ to our audience once again. Radio City has always been at the forefront of delivering exceptional cricket content, and this year, with Harbhajan Singh’s unmatched expertise and our innovative programming, we aim to make this season too an unforgettable experience for cricket aficionados nationwide.”
Nayara Energy, India’s largest private fuel network has joined hands with Radio City as the presenting sponsor for’Cricket Ka Blockbusterto make this a memorable cricket tournament.
Nayara Energy, with 6,500+ retail outlets in India, prioritizes delivering exceptional experiences and leading in innovation and customer-focused energy initiatives.
Expressing his thoughts on the launch of this latest initiative, Madhur Taneja, Chief Marketing Officer, Nayara Energy commented; “At Nayara Energy, we are delighted to partner along with Radio City for our Mahabachat Utsav which is akin to Radio City’s ongoing initiative offering listeners a power packed dose of cricket and entertainment. It is a unique way of finding resonance with our consumers through storytelling and immersive experiences. As the largest private fuel retailer in India, this promotional campaign serves as a testament to Nayara Energy’s appreciation of our esteemed customers. Having onboarded celebrated cricketer, K.L Rahul as the face of ourMahabachat Utsav campaign we aim to create a strong resonance with our consumers on fuelling their dreams and aspirations.”
Cricket Superstar, Harbhajan Singh, also shared his excitement, saying,“I am delighted to be a part of ‘Cricket ka Blockbuster’ this season. Cricket has always been my passion, and I am eager to engage with fans through insightful analysis and behind-the-scenes stories. Together with Radio City, it is an endeavor to make this season even more thrilling and entertaining for cricket lovers across the country.”
The radio channel offers brands a chance for broad visibility and connection with diverse audiences through various platforms. This season brings more than just cricket entertainment. Stay tuned for an unprecedented tournament celebration!
