Mumbai: Ideacafe.agency has appointed Rahul Karwa as the new Account Planning Lead for its Rurban experiential division, Ideacafe Roots. The division is dedicated to addressing brands’ communication challenges, specifically in line with their expansion strategies across the experiential landscape.
With a career spanning nearly 22 years, Rahul Karwa brings a wealth of expertise in Sales, Marketing, and Communications. He has collaborated with some of the world’s leading brands, including Hindustan Unilever (HUL), Procter & Gamble (P&G), Asian Paints, Castrol, and Western Union, among others. His deep passion for uncovering consumer insights and creating meaningful connections has fueled his success in delivering award-winning, consumer-centric strategies and experiential campaigns that have earned recognition at both national and international forums.
A Stanford-certified Design Thinker and graduate of NMIMS Management, Rahul has held key roles across top organizations such as Ogilvy, Reliance Capital, WPP, DDB, and VML, along with entrepreneurial ventures like The Bucketlist and Shipyaari. Known for his adaptability, strategic thinking, and creative vision, Rahul has a proven track record of driving business growth while placing innovative ideas at the heart of his work.
Sandip Bansal, Practice Head at Ideacafe Roots, shared his excitement: “We are extremely excited to welcome Rahul to the Roots team. His expertise will further strengthen our ability to provide our clients with human-centric, innovative approaches to unlock the vast potential of rural India, which represents over 12% of the world’s population.”
On Rahul’s appointment, Nabendu Bhattacharyya founder ideacafe.agency said “My single-minded focus is on satiating the need of brands and pooling in the right talent who are adept at delivering brand objectives . Rahul is a proven talent, having personally worked with him during my Ogilvy days, and being fully aware of his capabilities I am certain his credentials are perfectly aligned to our vision of providing bespoke idea driven solutions. I am confident that his inclusion in the team will further strengthen our brand centric approach”
“Since its inception a few months ago, Ideacafe Roots has quickly grown, onboarding over 25 professionals across markets and working with a dozen national brands. The division is expanding rapidly, with the goal of becoming the largest Rurban brand in the next 2-3 years.” Bhattacharyya concludes.
Reflecting on his new role, Rahul shared, “Fifteen years ago, I took a leap from planning to reviving a struggling agency – a defining moment that fuelled my passion for business turnarounds. While building businesses, my love for ideas remained central, making this opportunity with Ideacafe Roots feel like a full-circle moment to craft ideas with meaningful and lasting impact.”
