Mumbai: Zee Rajasthan, the state’s most trusted and widely watched news channel, continues to redefine journalism by not just reporting news but driving real change. With an unmatched 50% market share (Source: BARC; Market: Rajasthan; TG 22 – 50 Male ABC; TB: 0600-2400; Period: Week 01 – 08’25; Share% calculated on 4 channels; Screen: TV), Zee Rajasthan stands firm as the voice of the people, amplifying their concerns and ensuring accountability at the highest levels.
Designed as a series of impactful on-ground events, Swarnim Rajasthan has successfully engaged stakeholders across Rajasthan, fostering dialogue on key issues such as education, healthcare, infrastructure, business, and employment. From October 2024 to March 2025, Zee Rajasthan led nine transformative events, bringing together government representatives, industry leaders, and local communities to collaboratively shape the future of their cities. At the core of this commitment is Swarnim Rajasthan, it has been successful in bridging the gap between citizens and policymakers while addressing the state’s most pressing developmental challenges.
With the presence of Rajasthan’s Deputy Chief Minister, Shri Prem Chand Bairwa, and other key policymakers, Swarnim Rajasthan has gone beyond discussions, honoring individuals and organizations making a real difference in their cities. What started as an initiative has now become a movement, inspiring civic participation and driving real transformation. Zee Rajasthan stands firmly on its commitment to accountability—not just raising issues but ensuring action. The channel will revisit these cities to track progress, address ongoing challenges, and push for concrete results. With strong public support and visible impact, Swarnim Rajasthan is set to expand next year, covering more cities and further strengthening Zee Rajasthan’s mission to drive meaningful change across the state.
Ashish Dave, Channel Head Zee Rajasthan & Zee 24Ghanta, said “Zee Rajasthan stands as a bridge between citizens and governance, ensuring that the concerns of the people don’t fade into oblivion but lead to real solutions. Swarnim Rajasthan is an impactful movement that amplifies public voices, fosters accountability, and propels Rajasthan’s growth story. As the No.1 news channel of the state, our responsibility extends beyond reporting—we are here to ignite change and shape the future.”
Karan Abhishek Singh, CEO of ZMCL, further highlighted, “The power of journalism lies in its ability to create accountability, and Swarnim Rajasthan stands as a shining example of this principle in action. By giving citizens a direct voice in governance and development, Zee Rajasthan is setting a new benchmark for responsible journalism. At ZMCL, we take pride in initiatives that go beyond news coverage to actively contribute to progress, and we will continue championing such impactful endeavors.”
Zee Rajasthan remains the most trusted and influential news force in the state, dedicated to empowering citizens and shaping Rajasthan’s future through fearless, purpose-driven journalism.
-Based on Press Release
