Rajat Makkar announced his appointment as the National Sales Head at Goldmines Bollywood and Goldmines Bhojpuri, in a LinkedIn post. Makkar is a media sales professional with extensive experience in Ad sales across TV, Radio, and Digital platforms.
Prior to the move, Makkar held the position of VP & Cluster Head – North & East at Enter10. He began his career as an Account Manager at Radio Mirchi and then worked as a Senior Executive at Sony Pictures Networks for a year before moving on to become a Manager of Ad Sales at ZoOm TV, where he worked for two years.
During his time at ZoOm TV, Makkar was responsible for generating revenue, achieving yearly targets, and creating sales plans. After his tenure at ZoOm TV, he became the Senior Account Group Head at AETN18 Media, where he played a crucial role in launching HISTORY TV 18 as an English infotainment channel and developed personal sales plans for the channel. Makkar also had a brief stint as VP at Pocket Aces, a digital entertainment company, for five months before joining Enter10 in 2018.
