Publicis Groupe today announced the appointment of Rajdeepak Das as Chief Creative Officer, Publicis Groupe South Asia and Chairman Leo Burnett, South Asia.
Das has led Leo Burnett India as Co-Chief Executive Officer, in addition to chairing the Publicis Groupe South Asia Creative Council.
In the newly created roles, Das will also focus on elevating the Groupe’s creative agenda through the alchemy of technology and data for transformation of client businesses, informed an official statement. He will work closely with the creative, data and technology talent across the Groupe to champion these mandates.
Das has over 20 years of experience in building brands. He has more than 100 international awards to his name such as Cannes, The One Show, D&AD and Spikes.
Under Das’ leadership, Leo Burnett India was the most awarded Indian agency at Cannes Lions 2023, The One Show 2023, Adfest 2023, D&AD 2023 and Asia-Pacific Creative Agency Of The Year at Spikes Asia 2023.
It has also won Creative Agency Of The Year at Abby awards India, twice in a row.
Anupriya Acharya, South Asia CEO, Publicis Groupe, said, “I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.”
Rajdeepak Das said, “I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.”
Feedback: [email protected]
