Mumbai: In continuation of the earlier press releases on post-Covid-19 growth in radio advertising, credibility and listenership in various segments, AROI shares the growth in radio consumption by Youth in 4 metros and the consequent phenomenal increase in advertisements targeted at Youth.
It may be noted that research by AZ Research PPL in April 2020 for top 6 metros had indicated that 82 percent of population (22 percent increase) had tuned in to FM Radio post covid -19 with a significant increase in listening time ( 23 percent increase). The research also positioned FM Radio as the most credible media amongst Print, TV and Radio.
The following are the significant increase in Youth segment listenership and engagement as per post-Covid -19 RAM research.
- 75 percent growth in Reach, Bengaluru.
- 73 percent growth in TSL, Kolkata.
- 42 percent growth in TSL, Mumbai.
- 33 percent growth in TSL. Delhi.
