Mumbai: Creamline Dairy Products Limited, a subsidiary of Godrej Agrovet Limited selling products under the Godrej Jersey brand, has roped in renowned actor and entrepreneur Rana Daggubati as the new brand ambassador for Godrej Jersey Badam Milk. The collaboration is part of a strategic initiative to strengthen market reach and deepen household penetration across key regions, with an ambitious goal to become a ₹100 crore brand within two years in Andhra Telangana.
Expressing his excitement about the partnership, Rana Daggubati said, “I’m excited to join the Godrej Industries Group as the brand ambassador for Godrej Jersey Badam Milk. Made from real milk, this product is naturally rich in protein, calcium, and essential vitamins A and D, making it the perfect blend of taste and energy. What truly excites me is Godrej’s unwavering commitment to trust, quality, and authenticity—values that resonate deeply with me. This TVC is very relatable and mirrors my own fast-paced lifestyle. In today’s busy world, all we seek is a refreshing break, and Godrej Jersey Badam Milk is the perfect companion for a hectic day.”
Commenting on the collaboration, Shantanu Raj, Head of Marketing, Godrej Jersey, stated, “Godrej Jersey Badam Milk has long been a leader in the flavoured milk category in Hyderabad and Telugu geographies, just as Rana is a prominent figure in Telugu cinema. His strong connection to the region, immense influence, and long-standing trustworthiness make him the ideal choice as our brand ambassador. Known widely for his active lifestyle, an advocate for a balanced homegrown diet, and a strong proponent of milk-based drinks as an ideal choice of refreshment, Rana perfectly represents the values of Godrej Jersey Badam Milk. We are confident that this strategic collaboration will help us build more credentials in the Refreshments category and serve more consumers with Godrej Jersey Badam milk – a perfect combination of taste and health to refresh yourself.”
The new television commercial, conceptualized and created by Mind Your Language! – India’s only independent agency focused on South India – showcases Rana Daggubati in multiple avatars reflecting his dynamic and fast-paced lifestyle. The TVC opens with him kickstarting his day with a morning run, transitions to scenes of him leading meetings as an entrepreneur, shooting for films, hosting his show, and finally enjoying quality family time in the evening. The campaign creatively emphasizes how Godrej Jersey Badam Milk serves as the smart refreshment that keeps him energized throughout his busy day.
Deepan Ramachandran, Founder & CCO of Mind Your Language!, remarked on the campaign, “Partnering with Godrej Jersey Badam Milk for this campaign has been an exciting creative journey. The challenge was to bring a modern, bold approach while staying true to the brand’s legacy. The goal was to be relevant to the existing Godrej Jersey Badam Milk users, while also help brand land the key proposition with this refreshed relaunch. By showcasing Rana Daggubati in both his professional and personal life, we’ve created a TVC that is relatable and engaging. This campaign is dynamic, fresh, and perfectly mirrors Rana’s energy and dedication to excellence. In today’s world where attention spans are shorter than ever, we knew we had to employ a creative device (rap) to hook the audience and keep the storytelling authentic and impactful.”
