Mumbai: Rapport Chrome, the outdoor media arm of IPG Mediabrands, has teamed up with OnePlus India for a pioneering transit advertising initiative to promote the newly launched OnePlus 13s. The campaign marks the first-ever full-train wrap on Bengaluru’s Green Line Metro, unveiled as part of Namma Metro’s (Bengaluru Metro Rail Corporation Limited) new advertising format.
As part of this eye-catching activation, the train’s exterior features visuals of the OnePlus 13s held in hand, while the windows mimic the phone’s camera interface — creating the illusion that passengers are capturing the dynamic Bengaluru skyline. Complementing the exterior, the train’s interior is branded with contextual messaging crafted to enrich the daily commute.
Strategically chosen for its heavy footfall, the Green Line — which connects prominent commercial and residential zones — offers high-impact visibility for the OnePlus 13s, making the campaign a standout example of innovation-led brand engagement.
This initiative highlights a creative approach to transit advertising, aligning with OnePlus’ focus on innovation in product design and marketing.
Vinkoo Chakraborty, President, Rapport Chrome, commented, “Collaborating with OnePlus on this trailblazing campaign has redefined the possibilities of creative contextualization in outdoor advertising in India. By combining innovative design with the strategic reach of the Green Line, we’ve created a powerful platform to showcase the OnePlus 13s to millions.”
This collaboration reflects both brands’ commitment to pushing the boundaries of experiential marketing in India’s urban spaces.
