Mumbai: Red FM, India’s leading FM radio network came on board as the official radio partner for TVF’s new show ‘Yeh Meri Family’.
Set in 1998, the story of the show is based in Jaipur involving a 5-member family comprising parents and 3 kids. A story about modern upbringing and family bond, it is narrated from the perspective of their 11-year-old son. Starring TV actress Mona Singh and Akarsh Khurana, this show aims to strike a chord with audiences across age groups.
Speaking about the partnership, Rajat Uppal – National Marketing Head, 93.5 RED FM said, “Currently the web series market is booming in India, and we couldn’t find a better partner than TVF to set foot in this industry. Entertainment is one of RED FM’s key pillars and it is our constant strategic endeavour to associate with leading brands and players. We are very excited to come on board as the radio partners for their new show ‘Yeh Meri Family’.”
Vineet Kanabar – Marketing Director TVF Network said “We’re delighted to have Red FM on board as radio partners with Yeh Meri Family. Our approach with Red FM was to bring alive the characters in the show through audio content capsules, featuring Harshu & Shanky. Saurabh Khanna, the writer of the show has given an endearing spin to the ads to give Red FM listeners a taste of TVF’s Yeh Meri Family.”
