Kolkata: Red FM successfully wrapped up the 2018 edition of Mahathappa in West Bengal. Promoting upscale lifestyle in Tier II cities of West Bengal, Red FM is encouraging the people of Asansol and Siliguri to enjoy the best of the facilities available in their respective cities. Red FM’s Thappa re-introduces people to an upgraded lifestyle in their cities where they can avail various high-end amenities and engage with best of the brands in different categories like Best Gym, Best Music Store, Best Tattoo Studio, Best Stylist Spa & Parlour and Best Catch-up point.
Red FM’sThappa is not an award, it’s a seal of love, mark of quality, stamp of authenticity given by the people of the city to the finest brands of the city. This year “Thappa” morphed into a new avatar titled – “MahaThappa”. The fight for the best happened not just at city level but also at state level – where RedFM is present in multiple cities in one state.This time thefight was between Siliguri & Asansol, and Asansol took away the Mahathappatag with “Galaxy Mall” being chosen as the Best Catch-up Point between two cities. The activity was completed within three phases- starting From creating buzz to selecting top 5 category winners then in the final phase the most voted category winner competed for the Mahathappa seal.
Commenting on the initiative, Nisha Narayanan, COO, Red FM, said “We want our listeners to experience the best that the city has to offer. With Mahathappa we have elevated the competition to next level,so that only the best among the hand-picked nominations can compete and win. We hope Red FM can prove to be the ultimate city guide to its listeners when it comes to choosing superlative experiences in lifestyle segment.”
Intensely driven by Red FM app, Thappa saw immense participation From the lifestyle sectors of Asansol and Siliguri who eagerly competed for the coveted title of “Thappa” and “Mahathappa”. The winners were chosen by Red FM’s local team, who scrutinized several factors before awarding the title to the winner of each category. With much sought-after Thappa title in their kitty, the winners across Siliguri and Asansol have seen surge in their popularity among the local crowd who want to savour top of the line brands and facilities available in their respective cities.
