Mumbai: 93.5 RED FM, one of the largest and most awarded private radio networks is back with its flagship initiative‘RED FM ka Thappa’.This unique celebration brings cities across India together to vote for their iconic and favorite foods joints, places, services and establishments. RED FMis honoring the most voted and iconic places of the citywith a ‘best of best’ stamp i.e. ‘Thappa’. Running in 33 cities across 14 states, the activity began on June 1, 2019.
During the 4-week long campaign, categories with multiple participants from each category will be featured. Listeners from each city will be asked to cast a vote to their favorite participant, and RED FM RJs in respective cities will pick the most voted establishments and authenticate it with ‘Red FM ka Thappa’ in a true Bajaate Raho style.Since the initiative celebrates the best of best which is truly local in each of the cities, RED FM has nomenclated the same as the ‘Pakka Local Festival.’
Commenting on the initiative, Red FM COO Nisha Narayanan said, “RED FM recognizes the fact the people in the respective cities love what belongs to their city and is authentically local. Through ‘RED FM KaThappa’ we give them a chance to show their love for their favorite food joint, establishment or service by voting for them and makingthem a winner. Year on year growth of the IP has made us believe that city connects works and RED as a brand will support what is local.”
The campaign will run simultaneously across 33 cities that includeIndore, Bhopal, Jabalpur, Chandigarh, Amritsar, Dehradun, Lucknow, Kanpur, Varanasi, Allahabad, Jaipur, Jodhpur, Bhubaneswar, Siliguri, Asansol, Guwahati, Patna, Jamshedpur, Ahmadabad, Surat, Baroda, Rajkot, Pune, Nagpur, Nasik, Aurangabad, Jammu and Srinagar, Bangalore, Mangalore, Gulbarga, Mysore and Hubli.
