93.5 RED FM, one of the leading and most awarded private radio FM networks in the country, in association with Nippon Paint, goes all out to say “Yeh Diwali Green Vaahan Wali” (this Diwali is a Green Vehicle Diwali) And “Ee Deepavali Mathstu Hasiragali”
The campaign called Red Superhit Mela was carried out throughout the Red FM stations of Karnataka: Bangalore, Mysore, Mangalore, Gulburga and Hubli- Dharwad. The campaign spanned over 15 days had on air, on ground and digital segments. The listeners were given clues on air to locate the RJ and the mascot of Nippon Paint; Blobby in various parts of the city. Upon spotting them, the lucky listeners were gratified with gifts, of which the first one to approach them stood a chance to win an electric bike during the grand finale Lucky Draw.
The culmination of the Green Diwali campaign was at various malls in the respective cities. The grand finales were attended by celebrities and the RJs hosted the lucky draw.
The grand prize was an Electric Bike by La-V and 5 lucky winners across the state won these electric bikes. The second and third prizes were high-value gift vouchers from Peps.
With the festival fervor picking up this season, RED FM sought to delight the listeners with a meaningful gratification and also send a message of going green this Diwali while not forgetting to exercise caution while celebrating with loved ones.
The campaign was received well by both the listeners of RED FM and the stakeholders of the campaign.
B Surendar, COO and Director, RED FM Network says “In tune with Red FM’s brand objective of entertainment with a purpose, our Diwali initiative this year ‘Yeh Diwali Green Vaahan Wali’ sought to create awareness about the need to use electric vehicles and reduce the damage being caused to our environment by greenhouse gas emissions while engaging and entertaining listeners with an interactive game show. The main highlight of this activity, organized in association with Nippon Paints, was its seamless integration through Radio, Digital, and BTL platforms other than of course delighting our listeners in Karnataka by giving away Electric Bikes as special prizes”